Canton Fair 2025

April 15–19 & 23–27, 2025

The Canton Fair 2025 (spring edition) has just concluded, and we are delighted to have participated—showcasing some of our latest creations and once again immersing ourselves in this extraordinary week brimming with design, innovation, inspiration, and people.

This year, six products developed by SECCI Concept Design were presented by three different manufacturers, reaffirming our commitment to real, manufacturable design across multiple sectors.

🔹 Assiduous

5L Stand Mixer (Wartmann Edition)
Presented under the Wartmann brand, this mixer stands out for its symmetrical layout and signature dual-sided ring control. Designed entirely from scratch, it blends usability, balance, and elegance.

7L Stand Mixer (UKOEO Redesign)
A restyling focused on the upper geometry, improving the perceived quality and formal strength of a robust semi-professional product. A successful example of value-oriented design refinement.

Cooking Machine
Compact, digital, and easy to use—this multifunctional cooking device features a clean user interface and a sculpted silhouette. Its intuitive layout drew attention from both trade visitors and end users.

K-Cup Coffee Machine
Designed for the US market, this capsule coffee maker unites a minimal footprint with an ergonomic, side-loading system and clear brewing options—perfect for home and small-office environments.

🔹 Be-Tech

Smart Lock R2
Be-Tech’s latest-generation lock combines face recognition, fingerprint access, remote control, and a signature “R”-shaped handle. With its matte black finish and clean detailing, it sparked great interest across multiple markets, including UAE, India, and Europe.

🔹 Airlux

Millstone Blender
A distinctive blender inspired by the motion of traditional grinding stones. Its dual-blade system and controlled flow are housed in a soft, minimal body that balances mechanical power with visual simplicity.